Media Highlights

A TASTE OF AZ
Written by Alison Bailin Batz
Photography by Luke Irvin

The Story behind Buck & Rider, Ingo’s, & More | Hi Noon Hospitality

… In 2019, Strecker took full control of the Buck and Ingo’s concepts with an eye for innovation and growth. “Of course, then the pandemic came, changing the face of food service worldwide in a way no one could have ever seen coming,” said Strecker. “Our team used the time to re-imagine Buck & Rider’s flagship location—both the food program and the interior—while plotting a strategy to expand both it and Ingo’s beyond Arcadia.”

As a result, today, there are three Buck & Rider locations and three Ingo’s across the Valley. Strecker, who founded Hi Noon Hospitality in 2022 to oversee the brands, is also in talks to expand both concepts to other states.

So, what’s next for Hi Noon? “This fall, we will open Pinyon in what was for many years the Pepin space next to AZ88 on Scottsdale Mall,” said Strecker. Here is a look at each of Hi Noon’s concepts, and a tease of what guests can expect from Pinyon. 

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We’re honored to be named Best Seafood in Phoenix Magazine’s 2025 Best of the Valley Readers’ Choice Awards. Thank you to everyone who cast a vote and continues to support what we do. At Buck & Rider, we take pride in sourcing the freshest seafood from around the world—flown in daily, filleted in-house, and served with care. It’s a craft, and one we’re proud to be recognized for. See you at the raw bar.

Best Seafood in the Valley—It’s Official

PHOENIX MAGAZINE

PHOENIX BUSINESS JOURNAL
By Brandon Brown

New details emerge for Buck & Rider affiliated restaurant in Old Town Scottsdale

“At Pinyon, our goal is to provide more than just a meal,” Strecker said in a statement. “We aim to offer our guests an authentic Mediterranean experience—one that highlights the region's rich culinary traditions while fostering a sense of community, one plate at a time.”

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Illustrated image of a pinyon pine tree on a coastal landscape with the words "Pinyon Coastal Mediterranean" above and below the image.

PHOENIX NEW TIMES
By Sara Crocker

Buck & Rider team crafts new restaurant concept for Old Town Scottsdale

The new eatery, named Pinyon after the trees that grow in the Mediterranean and Southwest, is scheduled to open this fall.

… This is the third concept from Hi Noon Hospitality, which also runs Buck & Rider’s three locations in Phoenix, Scottsdale and Gilbert, and Ingo’s Tasty Food, which has three outposts in Phoenix and Scottsdale.

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The Hi Noon Hospitality team standing in front of the raw barat Buck & Rider North Scottsdale with shelves of bottles and glasses above. They are smiling and posed casually.

PHOENIX BUSINESS JOURNAL
By Brandon Brown

Buck & Rider parent company to launch new eatery brand in Scottsdale

Hi Noon Hospitality, the management team behind Buck & Rider and Ingo’s Tasty Food, has leased space in Old Town Scottsdale for a third restaurant concept.

The company confirmed on Nov. 5 it will be taking over a space on the edge of Scottsdale Civic Center park near the long-running and popular martini bar AZ/88.

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Sketch of a modern building with large windows and multiple trees in the foreground, surrounded by a low wall and a pathway leading to the entrance.

PHOENIX BUSINESS JOURNAL
By Brandon Brown and  Paul Thompson

Leaders in the Valley hospitality, restaurant sectors dish on the sector's hot topics

“I don't want to go to a market and say, 'Hey, that's a great deal, we can make money,'" Strecker said. "There's a lot of places we can make money. But is it a place we want to go to, that we're passionate about, that we're going to get on a plane once a week or for a month at a time and enjoy being there?”

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State of Plate

Man speaking into a microphone, wearing glasses and a suit jacket, gesturing with his hand.

INBUSINESS GREATER PHOENIX
by RaeAnne Marsh

Ingo’s Tasty Food: All-Day Fresh Breakfast, Lunch & Dinner

“Today’s guest deserves today’s food,” HiNoon Hospitality’s vice president of operations Jaison Sokolow shares the mantra that defines Ingo’s concept.

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A modern restaurant with a curved wooden roof and surrounding landscaping. The building features large glass windows and is set in a parking area with several trees and palm trees in the surroundings.

AZFAMILY | 3TV & CBS 5 NEWS

Chef Erika Talks All Things Florida Stone Crabs 

From their sustainable harvest in the Florida Keys to the house-made mustard sauce that pairs perfectly, Chef Erika gave an inside look at what makes them so special.

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Buck & Rider Brings the Coast to the Table

FOOD & BEVERAGE MAGAZINE

“We go straight to the source, working directly with fishermen and do whatever it takes to serve our guests the finest, just-caught fish and seafood,” said Adam Strecker, CEO and founding partner of Buck & Rider. “Being landlocked is no longer a problem; we have built relationships with fishers and sustainable farmers from every coast of the US and across the globe to fly in seafood seven days a week.”

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A chef holding a large fish fillet in a modern kitchen or restaurant setting. The chef is wearing an apron and has tattoos on the arm. The background shows kitchen equipment and staff working.